The meaning of the term “mobile PC” has changed over the past several years, which is evident in the latest NPD Quarterly Mobile PC Shipment and Forecast Report. Because the category now includes both laptops and tablets, Apple dominated the charts in Q4 2011 with 26.6% market share, shipping 23.4 million PC mobile units in the 4th quarter alone. Not surprisingly, 80% of those numbers (18.7 million units) consisted of iPads. Apple shipped a total of 48.4 million iPads in 2011.
The four remaining companies who made the top five relied almost exclusively on laptops sales. HP came in at just under a 10 percent market share, closely followed by Dell (7.9%), Acer (7.7%), and lastly Lenovo (7.2%).
Based on the numbers above, it’s also not surprising that Apple is estimated to have a massive 59% share in the tablet market; this is followed by Amazon at 16.7%. Samsung, ASUS, and Barnes & Noble comprise the rest of the list, all boasting a single digit market share.
When looking solely at laptop numbers, HP took the pole position with 15.5 percent; however, it has lost some ground as shipments to North America, China, Latin America, and Asia Pacific have wavered in the past year. Lenovo numbers faltered in North America as well, though its growth in China and Asia Pacific enabled them to maintain their #4 position in notebook PCs sales. Apple overtook ASUS’ position on the charts, grabbing the 5th spot with an 8.3% market share and Dell and Acer tied for second place, both companies reaching 11.8%. Here’s a table of the leading laptop manufacturers based on shipments for Q4 2011 that included the all important holiday season:
|Rank||Brand||Units (in millions)||Market Share (%)|
Source: NPD Display Search